Article: effect of electronic communication on culture
December 22, 2020 | Uncategorized
ComScore, âComScore release March 2011 US Online Video Rankings,â April 12, 2011, http://www.comscore.com/Press_Events/Press_Releases/2011/4/ Getty. Monitoring time spent on electronic media is important, where even things like magazines need to be considered when it comes to teenagers especially. You can test out of the At its core, globalization is the lowering of economic and cultural impediments to communication between countries all over the globe. As they developed, it became quickly apparent that the Internet generation did not suffer from perpetual loneliness as a rule. However, the concerns were amplified when a wider range of young people began using the Internet, and the trend was especially strong in the younger demographics. How does mass communication affect culture? Get access risk-free for 30 days, Why are globalization and glocalization considered inseparable? Heiferman, Scott. Huluâs strategy of providing premium online content seems to have paid off: As of March 2011, Hulu provided 143,673,000 viewing sessions to more than 27 million unique visitors, according to Nielsen (ComScore, 2011). This move highlights the fundamental tension between Chinaâs censorship policy and Googleâs core values. However, modern communication technologies cause privacy concerns and the spread of indecent content, according to LiveScience. Study.com has thousands of articles about every The Internet has broken down communication barriers between cultures in a way that could only be dreamed of in earlier generations. Coates, Ta-Nehisi Paul. Electronic Media and the Globalization of Culture The increase of globalization has been an economic force throughout the last century, but economic interdependency is not its only by-product. Even though the Internet had been around for a while by 1998, the increasing concern among parents was that teenagers were spending all their time in chat rooms and online. Although these guilds do occasionally meet up in real life, most of their time together is spent online for hours per day (which amounts to quite a bit of time together), and some of the guild leaders profess to seeing real-life improvements. and MSN (Ingram, 2010). Our cultures dictate what is, and is not, acceptable, the relative importance of nonverbal versus verbal communication, and how specific we are in our communications, as well as, the degree to which we show emotion. Wortham, Jenna. This fear led to law enforcement officers posing as underage girls in chat rooms, agreeing to meet for sex with older men (after the men brought up the topicâthe other way around could be considered entrapment), and then arresting the men at the agreed-upon meeting spot. Services. Top-notch political content is not the only medium moving to the Internet, however. Whether it is written, televised, or spoken, mass media reaches a large audience. Did you know… We have over 220 college In his critical analysis âDeconstructing the Internet Paradox,â computer scientist, writer, and PhD recipient from Carnegie Mellon University Joseph M. Newcomer points out that the APA study did not include a control group to adjust for what may be normal âlonelyâ feelings in teenagers. In 2007, when this study took place, one of Facebookâs most remarkable tools for studying the ways that young people connect was its ânetworksâ feature. Table 11.2 Top 10 U.S. Online Video Brands, Home and Work, In the early years, the Internet was stigmatized as a tool for introverts to avoid ârealâ social interactions, thereby increasing their alienation from society. In addition, WoW provides a highly developed social networking feature called âguilds.â Players create or join a guild, which they can then use to band with other guilds in order to complete some of the toughest quests. The scarcity of artistic resources, the time lag of transmission to a foreign country, and censorship by the host government are a few of the possible impediments to transmission of entertainment and culture. ââ30 Rockâ Gets a Wink and a Nod From Two Emmy-Nominated Spots,â Los Angeles Times, July 21, 2009, http://articles.latimes.com/2009/jul/21/business/fi-ct-neil21. Effective communication is ultimately about human interactions. Glocal may mean even adapting to local legal norms as to what can and cannot be communicated! As a result, the cross-fertilization of pop culture from around the world has become a commonplace occurrence. Neil, Dan. Google, âInternet users as percentage of population: China,â February 19, 2010, http://www.google.com/publicdata?ds=wb-wdi&met=it_net_user_p2&idim=country: CHN&dl=en&hl=en&q=china+internet+users. Introduction This paper is about only one of the many aspects that affect communication: culture. It is real because people are, in fact, relating to one another using electronic communication, finding shared interests or mutual discontents. The expansion of corporations into Facebook has given the service a big publicity boost, which has no doubt contributed to the growth of its user base, which in turn helps the corporations that put marketing efforts into the service. Huluâs success points to a high demand among Internet users for a wide variety of content collected and packaged in one easy-to-use interface. This type of play certainly points to a new way of online interaction that may continue to grow in coming years. Yet the showâs sketch comedy style also seems to lend itself to the watch-anytime convenience of the Internet. courses that prepare you to earn Half the world does not have internet access and this creates even greater separation between cultures that are connected, and those that are not. Select a subject to preview related courses: Intercultural communication represents a more direct understanding and reflection of the norms of a culture, whether in forms of address or the appropriate ways to communicate in business. Jackson, Linda A. and others, âDoes Home Internet Use Influence the Academic Performance of Low-Income Children?â Developmental Psychology 42, no. The âInternet paradoxâ is the hypothesis that although the Internet is a tool for communication, many teenagers who use the Internet lack social interaction and become antisocial and depressed. Faster communication: With current technology, we are able to chat, skype or even video call a person located thousands of miles away. {{courseNav.course.mDynamicIntFields.lessonCount}} lessons Create your account, Already registered? This practice was often looked at with suspicion by those not familiar with it, especially because of the anonymity of the Internet. It ⦠But no genre has worked harder to disprove that maxim than MMORPGsâMassively Multiplayer Online Games (Coates, 2007).â World of Warcraft (WoW, for short) is the most popular MMORPG of all time, with over 11 million subscriptions and counting. The Internetâs key difference from traditional media is that it does not operate on a set intervallic time schedule. Digital communications run the risk of ignoring the need for local adaptation to respect cultural, social, and political values. Get the unbiased info you need to find the right school. âA Video Clip Goes Viral, and a TV Network Wants to Control It,â New York Times, February 20, 2006, http://www.nytimes.com/2006/02/20/business/media/20youtube.html. The Internet has made pop culture transmission a two-way street. A writer for Time states the reasons for the massive popularity of online role-playing games quite well: â[My generationâs] assumptions were based on the idea that video games would never grow up. Another reason researchers suggested was that because âAfrican-American culture is historically an âoral culture,ââ and 83 percent of the participants were African American, the âimpersonal nature of the Internetâs typical communication toolsâ may have led participants to continue to prefer face-to-face contact. Even when users do not produce the content themselves, they still want this same âtwo-way streetâ service. âFacebook Driving More Traffic Than Google,â New York Times, February 15, 2010, http://www.nytimes.com/external/gigaom/2010/02/15/15gigaom-facebook-driving-more-traffic-than-google-42970.html. Wolff, Michael. The telegraph dropped it to just a few seconds: point A to point B in an electronic pulse! Although many networks, like NBC and Comedy Central, stream video on their websites, Hulu builds its business by offering a legal way to see all these shows on the same site; a user can switch from South Park to SNL with a single click, rather than having to move to a different website. Pinckard, Jane. To learn more, visit our Earning Credit Page. Rosen, Ellen. The study will help us to curtail down the hazardous effect if it has on culture as well as to explore the positive aspects. This statistic is a strong indicator that social networks are quickly becoming one of the most effective ways for people to sift through the ever-increasing amount of information on the Internet. 1 site to drive traffic toward news and entertainment media on both Yahoo! In 2006, many of a userâs âfriendsâ were from the same college, and the whole college network might be mapped as a âfriend-of-a-friendâ web. The form of the communications can be emails, social media platforms like Twitter and Facebook, or video technologies like Skype and YouTube. For cultures with digital communications technology, decisions have to be made as to the degree to which communications are created, in a Transcultural, Intercultural, or Glocal model. Digital technologies like social media have allowed us to communicate, and share, in real time around the globe and across traditional cultural boundaries. Hundreds of different options abound, many of them individual journalistsâ Twitter feeds, and many of those following other journalists. As a result, many journalists file both âregularâ news stories and blog posts that may be updated and that can come at varied intervals as necessary. Instead of visiting multiple home pages to see the dayâs top stories from multiple viewpoints, Twitter users only have to check their own Twitter pages to get updates from all the organizations they âfollow.â Media conglomerates then use Twitter as part of an overall integration of media outlets; the Twitter feed is there to support the news content, not to report the content itself. American popular culture is, and has been, a crucial export. Wide coverage: World has become a global village and communication around the globe requires a second only. This type of communication can be developed by sharing data like images, graphics, sound, pictures, maps, software, and many things. For example, email becomes beneficial when used to schedule a company meeting. On February 15, 2010, the firm Compete, which analyzes Internet traffic, reported that Facebook surpassed Google as the No. These forms of communication are seen as valid and acceptable across cultural groups and do not generally reflect cultural adaptations. Describe the effects of globalization on culture. Of course, not everyone on teenagersâ online friends lists are actually their friends outside of the virtual world. Understanding Media and Culture by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted. Withdrawing from one of the largest expanding markets in the world is shocking coming from a company that has been aggressively expanding into foreign markets. Unlike other âpremiumâ services, Hulu does not charge for its content; rather, the word premium in its slogan seems to imply that it could charge for content if it wanted to. comScore_Releases_March_2011_U.S._Online_Video_Rankings. Itâs ever changing and is subject to influences, this is where the mass communication can have an effect on the cultural ethos of a society. In 2008, the show Arrested Development, which was canceled in 2006 after repeated time slot shifts, was Huluâs second-most-popular program. Coyle, Jake. Now, almost any news service across the globe can be accessed on the Internet and, with the various translation services available (like Babelfish and Google Translate), be relatively understandable. 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